SCRAMBLE How Agile Strategy Can Build Epic Brands in Record Time (A Business Thriller) by Marty Neumeier

The book is very interesting in the format of narration and also in the content. Easy to read because of the style of the book: it is a story, business story and how people build strategy, survive in the circumstances in business and life, think, feel, collaborate. This makes the book different from a traditional business book format. What I liked a lot is the summary of the business theory at the end. very well done! Being a fan of agile strategy, I strongly recommend the book as it has a realistic description of how it is supposed to be implemented in the real-life circumstances: 5Qs, 5Ps, and the term scramble is a very nice comparison on how to implement the golf term in a business environment (really working!) I would recommend the book for senior professionals for refreshing recovery strategy management and also for entrepreneurs as the reference guide on building the one-f-a-kind type of strategy to stand out among the competition.

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